The iPhone 15 lineup dominated the first quarter of 2024 smartphone sales. According to a Counterpoint Research study, Apple’s latest releases are the best-selling smartphones of early 2024, following a similar pattern with the previous iPhone iteration in Q1 2023.
What makes this report so exciting for Cupertino is that demand for the iPhone 15 Pro Max didn’t drop, and this was the first non-seasonal quarter where this phone category took the top spot. Comparatively, in 2023, it was the iPhone 14. This shows that users are focusing on high-end smartphones since seven of the top 10 devices on this list have a price point of $600 or more.
