During Facebook’s Q1 earnings call with analysts, the executive team dug into one area of its business that it’s been paying more attention to in the past year: SMBs.
Specifically, how to foster SMBs into its (free) Pages for businesses. Of course, Facebook has business intentions for its own (paid) tools and advertisement in order to turn businesses of all sizes into a meaningful part of its revenue flow.
“SMBs … we think, are a very core competitive advantage for us. It’s prohibitively expensive for most small businesses to reach people digitally,” Facebook COO Sheryl Sandberg said during the earnings call with analysts, citing some key stats.
