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Instagram testing controversial unskippable ads in its app

June 3, 2024

Via: 9to5Mac

It’s no secret that Meta’s biggest source of profit comes from advertising. However, it seems that the company is willing to make advertising a bit more intrusive, at least on Instagram. That’s because Instagram has been testing a new way of showing ads that users can’t skip.

Instagram showing unskippable ads to users

As noticed by a few Instagram users, the social network has been showing “ad breaks” while navigating through its app. These ad breaks last a few seconds and are not skippable, so users have to watch them to the end in order to keep scrolling through their feed. Dan Levy, one of the users who saw an ad break in action, called the decision a “bonkers move.”

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