Augmented reality (AR) isn’t just for Pokémon Go players (yes, they still exist) and fodder for near-future existential dread by way of Black Mirror. It’s projected to be the future of marketing and commerce.
Where the IoT proliferates, AR will follow. Or so say the pundits. How far outside of gaming and how that actually happens is a function of how mainstream the AR UI actually becomes. AR via a mobile device is a very different experience and attracts a very different user than AR and Oculus Rift headsets. That suggests that the direction of AR could head in two very different directions.
