Founded in 1938, Korea’s far-reaching Samsung Group has created a monster of effective advertising, deep consumer trust and multi-industry volume domination in the 1969-established Samsung Electronics division that was however rocked to its core last year by an unprecedented flagship phone recall.
While obviously financially damaging in the short run, the Galaxy Note 7 fiasco doesn’t seem to have left a lasting mark on either the chaebol’s fiscal well-being or its previously flawless brand reputation. If anything, research platform Campaign Asia-Pacific argues the “prompt and transparent manner” the Note 7 “case” was handled helped the company once again lead “Asia’s Top 1000 Brands” rankings.
