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Target expanding ‘Apple shop-in-shop’ experiences to new stores

February 28, 2023

Via: 9to5Mac

Back in 2021, Target announced that it would be expanding its focus on Apple products with new “Apple shopping destinations” inside its stores. Now, the retailer says it’s doubling down on this strategy and will bring the Apple experience to more stores…

The “Apple at Target shop-in-shop” experience at Target stores bears design similarities to Apple’s own retail stores with bright lighting and product displays. It’s also similar to the experience currently available in many Best Buy locations. Target describes it as a “one-stop-shop for all your Apple needs.”

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