The Apple Watch goes “on sale” April 24, but Apple has its own definition for what “on sale” really means. Apple’s retail boss said consumers won’t be able to buy the watch in stores for weeks to come thanks to high demand.
Even with that latest caveat, the smartwatch continues to generate interest. The latest estimates for Apple Watch preorders have topped 2.3 million. In a memo to staffers, which was obtained by The Telegraph, retail chief Angela Ahrendts said the soft launch has gone according to plan.
“The Previews going on in our stores and support from our Contact Centers are unlike anything we have done before. The feedback from customers is overwhelmingly positive,” she wrote. Apple began accepting pre-orders for the watch on April 10.
