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Brita’s Wi-Fi water pitcher orders fresh filters on its own

March 1, 2016

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By connecting its latest water pitcher to the Internet, Brita is hoping you’ll never again stretch a filter too thin.

The Brita Infinity is $45 water pitcher with built-in Wi-Fi for connecting to home networks. It’s the first to hook up with Amazon’s Dash Replenishment Service, which can automatically order product refills as supplies run low. In Brita’s case, Amazon sends out a new filter whenever the old one nears its 40-gallon filtering limit.

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