The iPhone 12 Mini was a dream phone for a very particular set of people who wanted a powerful yet compact smartphone, and Apple delivered with a device that has a smaller footprint than the current iPhone SE edition, yet with a bigger battery, the same Apple A14 chip as the rest of the iPhone family and even the same dual camera as in the much bigger non-Mini iPhone 12.
Unfortunately, this strategy of a seemingly no-compomise mini — as enticing as it looked — didn’t quite work out for Apple: the iPhone 12 Mini was the worst selling of the four iPhone 12 models and in the latest June quarter it accounted for merely 5% of total iPhone sales while the older iPhone 11 sales share, for example, stood at 23%.
