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Apple’s new spatial audio headphone feature should have Bose and Sony worried

July 1, 2020


In case you missed it, Apple announced last week at its Worldwide Developers Conference 2020 that the AirPods Pro will get a big upgrade this fall with the release of iOS 14 (and the update of iPadOS, too): a “spatial audio” feature that simulates surround sound. While Apple only talked about the feature as it relates to the AirPods Pro, the company is widely expected to release a full-size noise-canceling headphone, rumored to be called AirPods Studio, in the coming months to compete with premium models from Bose and Sony, the leaders in the category.

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