Verizon doesn’t want to be the bad guy and completely get rid of its old unlimited data plans, so it’s pursuing a new strategy: price customers out of them. The Verge has learned that Verizon will soon raise the monthly cost of grandfathered unlimited data plans by an additional $20 per line to $49.99. A friendly tipster clued us in on the change, and when contacted for comment, a Verizon spokesperson confirmed the news. The new rate will apply beginning in November.
To be clear, $49.99 is the cost of unlimited data alone and is added on top of your monthly voice and text plan. I’ve got the Nationwide Talk & Text 450 plan ($59.99), so this change would raise my monthly payment to $109.98, and that’s before Verizon’s extra fees and charges. If you’ve got more or unlimited voice minutes, you’ll pay more each month.
