Tag: Marketing

September 6, 2023

OpenAI recently announced the first of its B2B product portfolio, ChatGPT Enterprise, arguably the most significant upgrade to the generative AI (genAI) platform since it launched last November. The Enterprise version aims to address two major concerns users have had […]

August 7, 2019

Samsung will unveil the Galaxy Note 10 this afternoon, but that doesn’t mean we’re done seeing Note 10 leaks. With hours to go until the phone becomes official, we’ve got a couple of new Note 10 leaks for you, including […]

August 3, 2017

As years go by, the technology-related expectations grow. There is this imminence floating about. So many revolutionary technologies have been prototyped and announced, yet so many are work in progress. In this context, let’s meet reinforcement learning. Reinforcement learning belongs […]

December 5, 2016

Samsung Canada has come up with a brilliant promotional campaign to help the company sell more Gear VR headsets and Samsung Galaxy S7 handsets. With the hashtag #BeFearless, the manufacturer recommends that Canadian consumers user Virtual Reality technology to help […]

November 28, 2016

As the holiday season continues, Snap Inc. is continuing to roll out Spectacles to eager shoppers, and the latest Snapbot vending machine has just arrived. This one is smack dab in the middle of Los Angeles, not far from Beverly […]

November 15, 2016

Augmented reality (AR) isn’t just for Pokémon Go players (yes, they still exist) and fodder for near-future existential dread by way of Black Mirror. It’s projected to be the future of marketing and commerce. Where the IoT proliferates, AR will […]

November 2, 2016

Web traffic from smartphones will make up 43% of all web traffic next year and will reach 52% globally in 2019, according to research firm Forrester. The implications of such mobile web growth are profound, especially for e-businesses trying to […]

September 23, 2016

Facebook has been overestimating the average time it told advertisers that users were spending watching videos on its platform for two years, possibly affecting marketer spending on Facebook ads. The metric was artificially inflated because it only counted videos as […]

August 3, 2016

If your social media life wasn’t confusing enough, Instagram has essentially stolen “Stories” from Snapchat. Now you can put your photos in little timelines all over the place. In an interesting move, “Stories” was released by Instagram on Tuesday. The […]

July 22, 2016

Spotify has never made money, but it has to in order to survive. And the service will be under more pressure to make more money from its free users if Apple’s proposed new flat-rate royalties model takes effect. So, the […]

July 19, 2016

The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. […]

July 12, 2016

Our team conducted the PSFK Advertising Survey 2016 of over 150 professionals from brands, agencies, media outlets and more. Spanning 14 countries including the United States, UK, Netherlands, Singapore, South Africa and Brazil, the survey provides a snapshot of how […]

June 29, 2016

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. What happened to ad-blockers for the last months? Seems like the advertising industry did not come up […]

June 16, 2016

In late 2014 the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) created the New York-based Trustworthy Accountability Group (TAG) for the purpose of “eliminating fraudulent digital advertising traffic, combating malware, fighting […]

April 8, 2016

Premium native ads — or native ads on publisher websites including branded or sponsored content — drive higher engagement rates on smartphones and tablets than on desktop computers, according to data from Polar shared with BI Intelligence, Business Insider’s premium research service. […]

April 6, 2016

April 1 2016 marked the launch of the LG G5 smartphone in the US. As usual we will see a lot of reviews, tests, impressions and comparisons for this new smartphone that raised quite an interest from potential customers all […]

February 2, 2016

While beacons are getting plenty of attention behind the scenes, there’s no doubt that they’ve ceded the spotlight to other disruptive and emerging technologies. The story of the tortoise and the hare hasn’t endured this long without holding some truth […]

February 25, 2015

Social Proof is the ‘new marketing’, the art of creating positive influence around your brand using our natural reliance on others for cues that guide our own behavior. While the term ‘social proof’ is relatively new, the concept isn’t. In […]