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Google massively overpaying on iPhone trade-ins to lure switchers to its new Pixel Fold

May 11, 2023

Via: 9to5Mac

At its annual Google I/O developer conference yesterday, Google announced a range of new hardware and software updates. One product that’s stealing most of the headlines is the long-awaited Google Pixel Fold, the company’s first foray into foldable smartphones.

As our friends at 9to5Google have reported, the Pixel Fold will be available next month, and Google is hoping it can lure iPhone users with some impressively lucrative trade-in values.

Google *really* wants iPhone users to try the Pixel Fold

The Google Pixel Fold will retail for $1,799 and be available on June 27. To help customers stomach that price, Google is offering a free Pixel Watch with all purchases and focusing heavily on trade-in values to entice upgrades.

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