Loyalty is something a company like Apple, and Samsung, and LG, love to hear. They would very much like to have created something that you like so much that you decide you’ll stick with that company when they release the next big thing. Apple wants you to upgrade from your iPhone 6s to an iPhone 7, Samsung wants you to pick up the Galaxy S8 after you’re done with the Galaxy S7, and, well, LG would just like you to check out the G6 and stick around for what’s next.