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BlackBerry Priv said to be ‘really struggling’ on AT&T, with ‘more returns’ than expected

June 7, 2016

BlackBerry’s desperate Hail Mary pass last fall couldn’t be converted into an immediate touchdown, and the clock might be running out on the Canadian security and productivity specialist that probably got with the Android times a little too late.

CEO John Chen insists things are looking up, and a hardware profit isn’t too far off, but Priv sales numbers reportedly failed to meet even modest analyst expectations. Worse yet, an unnamed “high-level” AT&T executive recently told CNET “we’ve seen more returns than we would like”, which suggests many of the very few buyers of the phone are disappointed to receive the unfocused hybrid.

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