Consumers love social media and of course consumers love ice cream. It seems like it should be the perfect peanut butter meets jelly experience, but recent events and data suggest that the pairing does not go together with quite “wing and a smile” efficiency.
Twitter, of course, stirred up big news last week when it announced that it is formally pulling the plug on its buy buttons and moving on to other (hopefully more lucrative) efforts. And though Twitter is the first and most public bailout, recent studies from Forrester and GlobalWebIndex indicate that they likely won’t be the last.
