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A $20,000 Self-Driving Vehicle Hits the Road

March 14, 2016

Honda Motor Co. is releasing automated safety features on its entry-level vehicle Civic LX sedan, a step that takes some of the most sophisticated technology on the market available and makes it accessible to significantly more buyers, including younger ones. General Motors Co. , set to launch a new version of its small Chevrolet Cruze this year, is the next compact car in line to add advanced-safety bells and whistles.

This reflects a growing availability of advanced-driver assistance systems, or ADAS, such as lane-keeping assist, automatic braking or adaptive cruise control in the market. As auto makers offer the components needed to power these functions in option packages as low as $1,800, they are being snapped up at a far higher rate than electrified vehicles.

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