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AirPods market share falls, but Apple still well ahead of competitors

January 14, 2021

Via: 9to5Mac

AirPods market share fell from 41% to 29% in the course of nine months, according to the latest Counterpoint data, but Apple remains well ahead of its nearest competitor, and most other big names remain in the 2-5% range.

The fall in market share reflects increased competition in the market for True Wireless Stereo (TWS) headphones…

In the fourth quarter of 2019, Counterpoint put Apple’s market share at 41% by unit sales – though it did note that the company took home 62% of the revenue. By the third quarter of 2020, that had fallen to 29%.

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