AirPods market share fell from 41% to 29% in the course of nine months, according to the latest Counterpoint data, but Apple remains well ahead of its nearest competitor, and most other big names remain in the 2-5% range.
The fall in market share reflects increased competition in the market for True Wireless Stereo (TWS) headphones…
In the fourth quarter of 2019, Counterpoint put Apple’s market share at 41% by unit sales – though it did note that the company took home 62% of the revenue. By the third quarter of 2020, that had fallen to 29%.
