As technology, big and small, continues to disrupt the once-settled retail industry, it’s becoming more and more critical for struggling merchants to predict where they should expend the most resources in the coming year, not for success but financial viability. Coincidentally, they won’t have to look far from the principal agent of change in their industry in 2016.
In Synchrony Financial’s most recent report — “10 Things to Know — the Top 10 Retail Trends for 2016” — the consumer finance firm explained that emerging high-tech product verticals, as well as advanced services only made possible through similarly advanced tech, will dictate what sells and what doesn’t this year. In fact, eight of the top 10 retail trends are directly linked to high-tech products or services:
