Tag: Advertising

News and Press

Apple’s new App Store tax on ads is a direct shot at Meta

October 25, 2022

Via: The Verge

Just when I thought the relationship between Apple and Meta couldn’t get more hostile, here we are. On Monday, Apple quietly updated its App Store rules to require that iOS developers use in-app purchases — and thereby give Apple 30 […]

App Review, Applications

Google Is Making It Easier to Turn Off Targeted Ads

October 20, 2022


Google said Thursday it has started rolling out My Ad Center, which enables people to turn off targeted advertising while still ensuring apps such as Maps, Search and Google Assistant work. My Ad Center, announced earlier this year at Google […]

News and Press

Apple’s latest controversy: Expanded App Store advertising

August 1, 2022

Via: ComputerWorld

Depending on how you look at it, Apple may be ramping up ways developers can reach out durectly to customers via its App Store – or building its own business at others’ expense. What Apple is doing Apple has had […]

App Review, Applications

Apple is planning to put ads right in the App Store’s Today tab

July 29, 2022

Via: The Verge

Apple is planning to show ads in the App Store’s Today tab and on individual app pages, according to MacRumors, 9to5Mac, and AppleInsider. The two new ad placements will expand upon the ads you can already see in the App […]

App Review, Applications

Facebook ads are suddenly doing better despite Apple advertising debacle

March 23, 2022

Via: 9to5Mac

Since Apple’s app tracking transparency feature began, Meta has seen shaky results regarding its advertising to iOS users. Meta, the parent company of Facebook and Instagram, relies heavily on ad revenue and has seen damages from Apple’s ad changes. However, […]

News and Press

U-turn: Indecisive Apple removes Samsung’s Galaxy S21 from Beats Studio Buds ad

July 8, 2021

Via: Phone Arena

A week ago, we discovered that Apple’s page on Amazon US was using Samsung’s Galaxy S21 to advertise the Beats Studio Buds compatible with Android – earbuds made and sold by Apple. It was only fair that we gave the […]

App Review, Applications

Instagram is trying its best to keep up with TikTok

July 1, 2021

Via: Phone Arena

After TikTok shook the social media market and fundamentally changed the name of the game, western companies quickly rushed in to grab a piece of the pie. As per usual, Instagram was quick to follow up with a similar feature […]

News and Press

Facebook invests $100M in journalism as COVID-19 makes it more vital than ever

March 30, 2020

Via: The Verge

Facebook has pledged to invest $100 million in the news industry at a time when the ongoing coronavirus pandemic means that accurate reporting is more important than ever. $25 million will be provided in grant funding for local news through […]

News and Press

Snapchat’s Spectacles drops a new Snapbot in Los Angeles

November 28, 2016

Via: Mashable

As the holiday season continues, Snap Inc. is continuing to roll out Spectacles to eager shoppers, and the latest Snapbot vending machine has just arrived. This one is smack dab in the middle of Los Angeles, not far from Beverly […]

iPhone, News and Press

New star-studded Beats ad touts ‘life without strings,’ teases upcoming BeatsX & Powerbeats3

October 18, 2016

Via: 9to5Mac

The transition to using an iPhone without a headphone jack is one that is taking some people awhile to get used to, but Beats is taking advantage of the situation. In a new ad released today, Beats touts its latest […]

App Review

Are you using Spotify for free? Your data is at advertisers’ mercy

July 22, 2016

Via: Pocket Now

Spotify has never made money, but it has to in order to survive. And the service will be under more pressure to make more money from its free users if Apple’s proposed new flat-rate royalties model takes effect. So, the […]

App Review, Editorial

Google Analytics 360 Suite: benefit from this welcomed upgrade

July 19, 2016

Via: Olivia Foster

The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. […]

Networking, News and Press

Advertising By The Numbers: The Audience Vs The Industry

July 12, 2016


Our team conducted the PSFK Advertising Survey 2016 of over 150 professionals from brands, agencies, media outlets and more. Spanning 14 countries including the United States, UK, Netherlands, Singapore, South Africa and Brazil, the survey provides a snapshot of how […]

Editorial, Networking

Ad-blockers revisited: has the industry regrouped yet?

June 29, 2016

Via: Olivia Foster

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. What happened to ad-blockers for the last months? Seems like the advertising industry did not come up […]

Editorial, Networking, News and Press

Stopping online advertising fraud once and for all

June 16, 2016

Via: Olivia Foster

In late 2014 the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) created the New York-based Trustworthy Accountability Group (TAG) for the purpose of “eliminating fraudulent digital advertising traffic, combating malware, fighting […]

Android Phone, Editorial

LG G5: one smartphone and its brilliant advertising

April 6, 2016

Via: James Hughes

April 1 2016 marked the launch of the LG G5 smartphone in the US. As usual we will see a lot of reviews, tests, impressions and comparisons for this new smartphone that raised quite an interest from potential customers all […]

Networking, News and Press

Ex-Mozilla CEO launches an ad-blocking browser that still shows you ads

January 21, 2016

Via: Geek

Brandon Eich’s exit from Mozilla came nearly as quickly as his appointment as CEO did. He’s moved on, though, and ready to unleash a browser that wants to put a stop to badvertising on the web. Eich is now at […]

Android, Networking

Google Ads Now Let You Stream Apps Without Downloading Them

December 4, 2015

Via: NDTV-Tech

Last month, Google showcased a feature called “app streaming” that allows users to access apps without having to download and install them on their device. The company has now announced that it is using the said technology in its ads. […]

News and Press

Pentax full-frame bombshell: ‘reference’ camera to go on show at CP+

February 5, 2015

Via: itCurated

Pentax is calling this a ‘reference’ camera and has not yet finalized the specifications or even the product name. It does say, however, that the new camera will have full, 35mm size image sensor and that it will use the […]