Tag: Advertising

September 19, 2023

Google has once again sought to overturn a €2.4 billion ($2.6 billlion) fine imposed by the European Union in 2017 after it found the company had violated antitrust rules by using its dominant position in the search engine market to […]

September 6, 2023

OpenAI recently announced the first of its B2B product portfolio, ChatGPT Enterprise, arguably the most significant upgrade to the generative AI (genAI) platform since it launched last November. The Enterprise version aims to address two major concerns users have had […]

October 25, 2022

Just when I thought the relationship between Apple and Meta couldn’t get more hostile, here we are. On Monday, Apple quietly updated its App Store rules to require that iOS developers use in-app purchases — and thereby give Apple 30 […]

October 20, 2022

Google said Thursday it has started rolling out My Ad Center, which enables people to turn off targeted advertising while still ensuring apps such as Maps, Search and Google Assistant work. My Ad Center, announced earlier this year at Google […]

August 1, 2022

Depending on how you look at it, Apple may be ramping up ways developers can reach out durectly to customers via its App Store – or building its own business at others’ expense. What Apple is doing Apple has had […]

July 29, 2022

Apple is planning to show ads in the App Store’s Today tab and on individual app pages, according to MacRumors, 9to5Mac, and AppleInsider. The two new ad placements will expand upon the ads you can already see in the App […]

March 23, 2022

Since Apple’s app tracking transparency feature began, Meta has seen shaky results regarding its advertising to iOS users. Meta, the parent company of Facebook and Instagram, relies heavily on ad revenue and has seen damages from Apple’s ad changes. However, […]

July 8, 2021

A week ago, we discovered that Apple’s page on Amazon US was using Samsung’s Galaxy S21 to advertise the Beats Studio Buds compatible with Android – earbuds made and sold by Apple. It was only fair that we gave the […]

July 1, 2021

After TikTok shook the social media market and fundamentally changed the name of the game, western companies quickly rushed in to grab a piece of the pie. As per usual, Instagram was quick to follow up with a similar feature […]

March 30, 2020

Facebook has pledged to invest $100 million in the news industry at a time when the ongoing coronavirus pandemic means that accurate reporting is more important than ever. $25 million will be provided in grant funding for local news through […]

November 28, 2016

As the holiday season continues, Snap Inc. is continuing to roll out Spectacles to eager shoppers, and the latest Snapbot vending machine has just arrived. This one is smack dab in the middle of Los Angeles, not far from Beverly […]

October 18, 2016

The transition to using an iPhone without a headphone jack is one that is taking some people awhile to get used to, but Beats is taking advantage of the situation. In a new ad released today, Beats touts its latest […]

July 22, 2016

Spotify has never made money, but it has to in order to survive. And the service will be under more pressure to make more money from its free users if Apple’s proposed new flat-rate royalties model takes effect. So, the […]

July 19, 2016

The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. […]

July 12, 2016

Our team conducted the PSFK Advertising Survey 2016 of over 150 professionals from brands, agencies, media outlets and more. Spanning 14 countries including the United States, UK, Netherlands, Singapore, South Africa and Brazil, the survey provides a snapshot of how […]

June 29, 2016

It has been a while now since ad-blocking software and applications progressively gained traction from those who want to browse the Internet ad-free. What happened to ad-blockers for the last months? Seems like the advertising industry did not come up […]

June 16, 2016

In late 2014 the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) created the New York-based Trustworthy Accountability Group (TAG) for the purpose of “eliminating fraudulent digital advertising traffic, combating malware, fighting […]

April 6, 2016

April 1 2016 marked the launch of the LG G5 smartphone in the US. As usual we will see a lot of reviews, tests, impressions and comparisons for this new smartphone that raised quite an interest from potential customers all […]

January 21, 2016

Brandon Eich’s exit from Mozilla came nearly as quickly as his appointment as CEO did. He’s moved on, though, and ready to unleash a browser that wants to put a stop to badvertising on the web. Eich is now at […]

December 4, 2015

Last month, Google showcased a feature called “app streaming” that allows users to access apps without having to download and install them on their device. The company has now announced that it is using the said technology in its ads. […]