Today’s consumers are using their mobile phones and handheld devices to engage with organizations so much that it would be foolish for small business owners to ignore the market opportunity. But that means more than just whacking a ‘redesign for mobile’ plug-in on your website and hoping for the best.
Smartphones and tablets actually offer far more ways to reach out and grab potential customers, and they often come with a much lower price tag than retooling a web presence.
