Mobile development is growing rapidly. According to Sensor Tower forecasts, by 2025, the combined revenue from apps and games in the App Store and Google Play will reach $270 billion, with approximately 230 billion downloads expected. However, the growing demand for mobile solutions creates new challenges for companies related to the efficiency of development, testing, and product releases. A typical situation involves a company investing in developing a mobile application for its customers but delaying the launch due to constant errors and the need for refinements. Every delay means lost revenue and dissatisfied clients. Meanwhile, analysts note that proper automation of development and testing processes can reduce application release costs by 30-40%. How can this be achieved in practice?
Engineer Israpil Ramazanov has progressed from working as a process engineer in the defense industry to leading mobile development in major companies. Today, he manages the development and implementation of digital solutions for a network of American veterinary clinics, ensuring efficient workflows and enhanced client experiences. He also shares his experience in successfully implementing automated processes in various organizations, including ETM—a company that started as an electrical installation business in 1991 and evolved into one of Russia’s largest suppliers of electrical equipment.
1. Workflow Automation
“Most companies that order mobile applications face three key problems,” notes Israpil Ramazanov. “First, delays in development timelines: what was planned to launch in three months often stretches to six months. Second, the constant need to fix bugs that users find after the release. And third, high costs for maintaining the application—every update requires significant resources and time.” Based on the expert’s experience, companies often underestimate the importance of well-structured development processes.
“Many think that hiring good programmers is enough, and everything will work. But without automation, even the best specialists will spend most of their time not on product development but on routine operations and fixing errors,” Ramazanov explains. He talks about how he successfully used automated processes at ETM. ETM is a leader in Russia’s electrical engineering market, with revenue over $1 billion in the first half of 2024. “ETM was developing a mobile application for its 130,000 corporate clients, enabling them to quickly find and order the necessary equipment directly from the site. When I joined the team as a senior React Native engineer, we faced a serious problem: every app update took several days, required the involvement of the entire development team, and often contained bugs that dissatisfied customers,” says Israpil.
He explained that they had implemented an automation system similar to quality control in manufacturing, where every program change was automatically checked, tested, and delivered to users only after its reliability had been confirmed. “As a result, the time for releasing updates was reduced from several days to a few hours, and the number of errors decreased by 25%,” Ramazanov says. Automating workflow processes has become a vital step in streamlining development tasks and reallocating work hours from repetitive testing to creating innovative features.
2. Interface Consistency
Ramazanov highlights another crucial area that helps companies avoid problems when creating mobile applications: interface standardization. To achieve this, the team at ETM developed a repository of pre-made interface components that could be utilized like building blocks. This approach allows developers to reuse previously built components, significantly speeding up the development process and ensuring consistency across the application.
“We created a library of ready-made interface components that could be used like building blocks. This reduced the time to create new screens by 30% and ensured a consistent app style that users were accustomed to,” Israpil shares. The consistent design also plays an important role in the user experience. When users interact with a mobile application that retains a uniform look and feel, it reduces confusion and improves satisfaction, leading to a better overall experience with the app.
Implementing interface consistency allows multiple developers to work on the project without creating a disjointed user experience. It also reduces the learning curve for new team members, as they can quickly get up to speed by utilizing the existing library of components. This standardization not only saves time but also ensures that the final product is polished, professional, and user-friendly. Thus, focusing on developing a cohesive and uniform interface design truly benefits both the users and the development team, leading to a more efficient and cost-effective development process.
3. Testing Enhancement
Mobile development is surging, with Sensor Tower predicting combined revenues from apps and games on the App Store and Google Play will hit $270 billion by 2025, with 230 billion downloads expected. However, this booming demand brings new challenges for businesses, particularly in development efficiency, testing, and timely product releases. Companies often face delays in launching mobile applications due to recurring errors and the need for refinements, leading to lost revenue and unhappy clients. Analysts highlight that automating development and testing processes can slash release costs by 30-40%. But how can companies practically achieve this?
Engineer Israpil Ramazanov, who transitioned from a process engineer in the defense sector to leading mobile development for major firms, might have answers. Currently, he oversees digital solutions for a network of American veterinary clinics, optimizing workflows and enhancing client experiences. Ramazanov also shares his expertise in automating processes within various organizations, including ETM. Founded as an electrical installation business in 1991, ETM has grown into one of Russia’s largest suppliers of electrical equipment, benefiting greatly from such automation.
