Marketing & Advertising

How Can You Disable Annoying App Review Pop-Ups on iOS Devices?
Marketing & Advertising How Can You Disable Annoying App Review Pop-Ups on iOS Devices?

If you own an iPhone or iPad, you've probably encountered a pop-up notification asking you to rate and review an app after you've used it a few times. These pop-ups are designed to help app developers gather feedback and valuable ratings to improve their products and attract more users.

October 22, 2024
Is SMS Losing Its Edge to RCS and OTT in Mobile Messaging?
Marketing & Advertising Is SMS Losing Its Edge to RCS and OTT in Mobile Messaging?

As the global mobile messaging market evolves rapidly, the long-standing dominance of SMS faces significant threats from newer technologies such as Rich Communication Services (RCS) and Over-The-Top (OTT) messaging platforms. According to a study by Juniper Research, SMS's market share by

October 22, 2024
How Can Mobile App Analytics Tools Drive Success in 2024?
Marketing & Advertising How Can Mobile App Analytics Tools Drive Success in 2024?

In a hyper-competitive mobile app market, standing out and capturing user engagement demands more than just a functional app—it requires detailed insights and agile responses to user behaviors and preferences. This is where mobile app analytics tools come into play, offering invaluable data to o

October 22, 2024
How Is MTN Revolutionizing Privacy-Centric Digital Advertising in SA?
Marketing & Advertising How Is MTN Revolutionizing Privacy-Centric Digital Advertising in SA?

MTN, Africa's largest mobile network operator, is spearheading a transformation in South Africa's digital advertising ecosystem with the launch of "MTN Ads." This groundbreaking initiative introduces a range of mobile advertising solutions designed to enhance consumer

October 21, 2024
Can Lookout's New Features Protect Against Smishing and Fraud Texts?
Marketing & Advertising Can Lookout's New Features Protect Against Smishing and Fraud Texts?

Lookout, Inc., a renowned provider of data-centric cloud security solutions, has announced significant enhancements to its Mobile Threat Defense (MTD) solution, Lookout Mobile Endpoint Security. The new features are specifically designed to combat the alarming rise in SMS phishing (smishing) and

October 18, 2024
McGill Upgrades Emergency Alerts From Voice to SMS for Campus Safety
Marketing & Advertising McGill Upgrades Emergency Alerts From Voice to SMS for Campus Safety

As of September 18, 2024, McGill University will enhance its Emergency Notification System (ENS) by transitioning from voice messages to SMS text messaging. This change aims to deliver urgent and time-sensitive alerts more efficiently to students, faculty, and staff. The shift leverages the

September 12, 2024
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