MEIZU, a leading technology company partnered with automotive giant Geely Auto, unveiled a groundbreaking AI-powered ecosystem at a major launch event held in Dubai. This event, marking a pivotal phase in MEIZU’s global expansion strategy, introduced a suite of AI ecosystem products aimed specifically at the Middle East and North Africa (MENA) markets. MEIZU’s ambitious strategy strives to redefine smart living through an interconnected ecosystem, which includes smartphones, AI glasses, and wearables, all meticulously designed to meet the unique and evolving needs of local consumers.
Establishing a New Hub in UAE
MEIZU has strategically selected the UAE as its new hub for operations in the Middle East and Africa (MEA) region. This decision aligns with the company’s overarching “Global Vision, Local Execution” strategy, which seeks to bolster its presence in over 30 countries across diverse regions such as Asia-Pacific, Latin America, the Middle East, Central Asia, and Europe. The company’s successful entry into markets including Indonesia, Sri Lanka, the Philippines, Vietnam, and Australia underscores its commitment to delivering technologically advanced solutions tailored to regional demands. By centralizing operations in the UAE, MEIZU is positioned to better address the specific technological needs of this expansive and economically significant region.
The “Global Vision, Local Execution” strategy is designed not merely to expand the company’s geographical footprint but to ensure that its products resonate deeply with the cultural and functional particulars of each market. During the China-Saudi Investment Forum, Su Jing, CEO of DreamSmart—a subsidiary dedicated to advancing Smart AI technology—emphasized MEIZU’s commitment to fostering strong partnerships within Saudi Arabia and beyond. This dedication was further demonstrated at the Dubai launch, where MEIZU showcased a range of innovative solutions specifically tailored for consumers in the MENA region.
DreamSmart’s “All in AI” Strategy
Central to MEIZU’s recent product launch is DreamSmart’s “All in AI” strategy, which prioritizes artificial intelligence as the cornerstone of its technological ecosystem. This innovative ecosystem is powered by Flyme AIOS, integrating advanced AI models like Tongyi Qianwen, Doubao, ERNIE Bot, and DeepSeek. These AI models are meticulously designed to facilitate intuitive and seamless cross-device experiences. Devices within MEIZU’s ecosystem, from smart glasses to automotive cockpits, are engineered to anticipate user needs and ensure effortless data and application flow across multiple platforms.
The embedding of AI technology across MEIZU’s product lineup aims to enhance interactions, productivity, connectivity, and entertainment for users on a global scale. In particular, Flyme AIOS stands out for its ability to foster a harmonious integration of applications across various devices, ensuring a coherent and responsive user experience. This “All in AI” approach is pivotal for MEIZU’s strategy, driving the company’s vision to deliver smarter, more efficient, and highly personalized technological interactions, thereby substantially improving the user experience.
Highlighted Products and Their Features
At the Dubai launch event, MEIZU introduced several key products that showcase the company’s dedication to cutting-edge innovation and AI integration. One highlight is the StarV Air2 Smart Glasses, which provide real-time translation capabilities now supporting Arabic along with 13 other languages. These glasses, weighing only 44 grams, feature a seagull-shaped frame, premium titanium hinges, and an advanced optical system. Powered by Flyme AIOS and FlymeAI LLM, StarV Air2 offers hands-free AI assistance, smart note-taking, real-time navigation, and transcription across multiple languages.
Another notable offering is the StarV View AR glasses, designed to create an immersive entertainment experience through a virtual 188-inch cinema screen, backed by BirdBath technology providing retina-level clarity. With a weight of 74 grams and features such as improved audio privacy and skin-friendly nano-coating, the StarV View glasses are optimized for immersive gaming and viewing experiences. MEIZU introduced new smartphone models, including the MEIZU Note 22 and Mblu 22 Pro, both equipped with advanced photography features and powerful processing capabilities. These smartphones boast high-refresh-rate displays, detailed imaging systems, and robust hardware, appealing especially to tech-savvy consumers seeking cutting-edge technology.
Budget-Friendly Options
In addition to premium devices, MEIZU also caters to budget-conscious consumers with practical and affordable technology solutions. The Mblu 22, for example, offers essential features such as a 13MP dual-camera system, a substantial 5,000mAh battery, and a 6.79-inch display. This device operates on Android 15 Go Edition with a Unisoc processor, ensuring strong performance at a reasonable price point. Additionally, the MEIZU Lucky 08 smartphone stands out with its 100MP ultra-clear main camera, providing users with exceptional photographic capabilities.
The Lucky 08 features a high-refresh-rate 1.5K LTPO display with 144Hz refresh rate and 5000 nits peak brightness. With the largest ever 6,000mAh battery on a MEIZU phone optimized by AI, it ensures all-day use, offering flagship-level performance. These budget-friendly options incorporate AI enhancements for improved functionality and user experience, ensuring that high-quality technology remains accessible to a wider audience.
Integration with Smart Solutions for Homes and Vehicles
MEIZU’s technological ecosystem extends far beyond individual devices to include integrated smart solutions in homes and vehicles. For instance, the Flyme Auto platform is now integrated into over 910,000 vehicles across 23 models from Geely, Lynk & Co., and Galaxy, revolutionizing smart mobility. This AI-powered automotive cockpit platform facilitates seamless interactions and connectivity, enhancing the driving experience for users through intuitive controls and responsive systems.
Moreover, MEIZU’s collaboration with Lynk & Co led to the development of the Z10 STARBUFF—a high-performance esports cockpit. This innovative product transforms vehicles into immersive gaming hubs, enhancing the in-car entertainment experience. MEIZU’s commitment to extending AI applications across different domains demonstrates the company’s vision of creating a fully interconnected ecosystem that benefits users in every aspect of their lives, from personal devices to transportation and home automation.
Dominance in AR Glasses Market
MEIZU, a leading technology company, joined forces with automotive giant Geely Auto and unveiled a groundbreaking AI-powered ecosystem at a major launch event held in Dubai. This event represented a pivotal phase in MEIZU’s global expansion strategy, highlighting its commitment to redefining smart living through innovative technology. The newly introduced suite of AI ecosystem products is designed specifically for the Middle East and North Africa (MENA) markets. MEIZU aims to cater to the unique and evolving needs of local consumers with an interconnected range of devices, including smartphones, AI glasses, and various wearables. This ambitious strategy not only showcases MEIZU’s advanced technology but also emphasizes its dedication to enhancing daily life with smart solutions. By tailoring its products to the region, MEIZU is set to make significant strides in the world of technology, providing consumers with seamless and intelligent living experiences.
