Marketing & Advertising

In a hyper-competitive mobile app market, standing out and capturing user engagement demands more than just a functional app—it requires detailed insights and agile responses to user behaviors and preferences. This is where mobile app analytics tools come into play, offering invaluable data to o

MTN, Africa's largest mobile network operator, is spearheading a transformation in South Africa's digital advertising ecosystem with the launch of "MTN Ads." This groundbreaking initiative introduces a range of mobile advertising solutions designed to enhance consumer

Lookout, Inc., a renowned provider of data-centric cloud security solutions, has announced significant enhancements to its Mobile Threat Defense (MTD) solution, Lookout Mobile Endpoint Security. The new features are specifically designed to combat the alarming rise in SMS phishing (smishing) and

As of September 18, 2024, McGill University will enhance its Emergency Notification System (ENS) by transitioning from voice messages to SMS text messaging. This change aims to deliver urgent and time-sensitive alerts more efficiently to students, faculty, and staff. The shift leverages the

The latest update to the Carleton Mobile App, which brings the version to 1.3, was released on September 3, 2024. This update introduces numerous new features designed to enhance user experience. One of the most notable additions is a push notifications log, allowing users to access past

Odeeo, a leading company in non-intrusive audio advertising for mobile games, has announced the successful completion of a $5 million funding round. With this financial boost, Odeeo aims to enhance its global operations, particularly focusing on expanding its presence in the North American market.