Marketing & Advertising

Nigerian Banks Raise SMS Alert Fees Amid Economic Strain
Marketing & Advertising Nigerian Banks Raise SMS Alert Fees Amid Economic Strain

The recent increase in SMS transaction alert fees by Nigerian banks has generated concern among customers already grappling with a challenging economic environment. Effective May 1, customers have noticed an increase from ₦4 to ₦6 per message. This adjustment is attributed to rising tel

Customers Protest Rising SMS Fees, Demand Transparent Banking
Marketing & Advertising Customers Protest Rising SMS Fees, Demand Transparent Banking

In an age when financial transactions thrive under the umbrella of digital convenience, bank customers confront an unexpected hurdle with the rising cost of SMS fees for transaction alerts. This increase, coupled with already pervasive charges, has sparked uniform dissatisfaction, particularly

RCS: Revolutionizing Messaging with Multimedia and Modern Features
Marketing & Advertising RCS: Revolutionizing Messaging with Multimedia and Modern Features

In an era where digital communication has become the backbone of global interactions, short message service (SMS) has shown its age, prompting technology innovators to search for more robust solutions. The need for enhanced messaging capabilities has led to the emergence of Rich Communication

Is Your Gmail Ready for the SMS 2FA Phase-Out?
Marketing & Advertising Is Your Gmail Ready for the SMS 2FA Phase-Out?

The shifting landscape of digital security prompts the need for enhanced measures, leading Google to initiate an important transition. By removing SMS codes as a standard option for two-factor authentication (2FA), Google elevates user security. This fundamental change, already in motion toward

Are Political Texts Invading Privacy or Ensuring Free Speech?
Marketing & Advertising Are Political Texts Invading Privacy or Ensuring Free Speech?

In the realm of political engagement, the strategy of deploying mass SMS messages to reach voters has sparked intense debate over privacy and free speech. Clive Palmer's United Australia Party has been at the center of controversy, utilizing legal loopholes to disseminate unsolicited texts to

Unveiling the Truth Behind Smartphone Ad Targeting Myths
Marketing & Advertising Unveiling the Truth Behind Smartphone Ad Targeting Myths

In an era dominated by digital connectivity, a notable conspiracy theory suggests that smartphones eavesdrop on users' private conversations to deliver hyper-targeted advertisements. Despite widespread belief and anecdotal evidence supporting this notion, the true nature of these targeted ads

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