Marketing & Advertising

NHS App Pilots Medicine Readiness Alerts in UK Pharmacies
Marketing & Advertising NHS App Pilots Medicine Readiness Alerts in UK Pharmacies

Imagine a world where patients no longer need to repeatedly check their phones or call their local pharmacy to find out if their prescriptions are ready, and a groundbreaking initiative in the UK is turning this vision into reality through a pilot program. This program introduces push notifications

Why Is Japan's Mobile Game Market Still Thriving Despite Decline?
Marketing & Advertising Why Is Japan's Mobile Game Market Still Thriving Despite Decline?

In a world where mobile gaming markets are facing fluctuating fortunes, Japan's industry stands out as a paradox of resilience amid apparent decline, with recent data revealing a staggering $11 billion in revenue from in-app purchases over the past year despite shrinking download numbers. While

Can AI Craft the Perfect Ecommerce Promo Message?
Marketing & Advertising Can AI Craft the Perfect Ecommerce Promo Message?

In today’s fast-paced digital marketplace, ecommerce businesses are constantly seeking innovative ways to capture consumer attention and drive sales with precision. Imagine a world where every promotional message sent to a shopper feels like it was written just for them, arriving at the exact

Digital Turbine: High-Risk Turnaround in Mobile Ads Sector
Marketing & Advertising Digital Turbine: High-Risk Turnaround in Mobile Ads Sector

In the fast-evolving landscape of mobile advertising, few companies embody the rollercoaster of risk and reward quite like Digital Turbine (NASDAAPPS). With the industry facing relentless competition and shifting consumer trends, this player has recently captured attention following its fiscal Q2

Why Is Mobile OEM Advertising the Next Big Opportunity?
Marketing & Advertising Why Is Mobile OEM Advertising the Next Big Opportunity?

The mobile advertising arena is undergoing a seismic shift, and an enormous, yet largely untapped, opportunity is emerging for those paying attention. While the majority of marketing budgets continue to pour into well-trodden platforms like iOS, Google Play, and social media giants such as Meta, a

Blue Shield Unveils Real-Time Drug Pricing Notifications
Marketing & Advertising Blue Shield Unveils Real-Time Drug Pricing Notifications

In an era where healthcare costs continue to challenge millions of Americans, a significant stride toward transparency has emerged with Blue Shield of California's latest innovation in partnership with Gemini Health. This pioneering mobile push notification system, integrated into the Blue Shield

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