Marketing & Advertising

North Korean Hackers Infiltrate Google Play Store with KoSpy Malware
Marketing & Advertising North Korean Hackers Infiltrate Google Play Store with KoSpy Malware

Recent developments in cyber espionage have revealed a sophisticated Android malware campaign linked to North Korean hackers, codenamed "KoSpy," which successfully infiltrated Google’s Play Store and posed a significant security threat. The malware, disguised as legitimate utility applications,

Are You Being Scammed by Fake Elon Musk Energy-Saving Devices?
Marketing & Advertising Are You Being Scammed by Fake Elon Musk Energy-Saving Devices?

In recent months, a wave of SMS scams has been flooding the United States, targeting individuals with promises of miraculous energy-saving devices supposedly endorsed by none other than Elon Musk. These scams take advantage of people's desire to lower their ever-increasing electricity bills,

AI Revolutionizes Customer Service by Spotting and Managing Vulnerability
Marketing & Advertising AI Revolutionizes Customer Service by Spotting and Managing Vulnerability

The landscape of customer service is evolving rapidly, and businesses are striving to meet increasingly stringent regulatory requirements while delivering exceptional support. One of the foremost challenges faced by customer care teams is identifying vulnerable customers who may be struggling with

How Can AI Enhance Customer Care for Vulnerable Consumers?
Marketing & Advertising How Can AI Enhance Customer Care for Vulnerable Consumers?

The rapid advancement of artificial intelligence (AI) offers promising avenues for enhancing customer care, particularly for vulnerable consumers who require heightened attention and support. With approximately half of the UK's adult population classified as vulnerable due to factors like poor

How Will Utiq's Expansion Transform Privacy-First Advertising in Europe?
Marketing & Advertising How Will Utiq's Expansion Transform Privacy-First Advertising in Europe?

In an era where data privacy has become a paramount concern for both consumers and advertisers, Utiq's expansion into Southern Europe and the DACH region presents a crucial advancement in privacy-first advertising. This European AdTech firm, renowned for its Telco-powered infrastructure that

Why Is Duke University Phasing Out SMS and Phone Call MFA Methods?
Marketing & Advertising Why Is Duke University Phasing Out SMS and Phone Call MFA Methods?

Duke University is implementing a significant shift in its cybersecurity protocols by discontinuing support for SMS and phone call multi-factor authentication (MFA) methods. This move, which aims to enhance the security of the Duke network, will take effect for students on March 18, following a

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