Marketing & Advertising

Reliance Jio Introduces Voice and SMS-Only Prepaid Plans for Users
Marketing & Advertising Reliance Jio Introduces Voice and SMS-Only Prepaid Plans for Users

Reliance Jio, a leading telecom provider in India, has unveiled new prepaid plans specifically aimed at users whose primary needs are voice calls and SMS, rather than data services. This strategic move is a deliberate effort by Jio to cater to the diverse communication needs of its vast customer

Hackers Exploit iMessage to Bypass Phishing Protections with SMS Tricks
Marketing & Advertising Hackers Exploit iMessage to Bypass Phishing Protections with SMS Tricks

Phishing scams have evolved far beyond email, with attackers increasingly targeting smartphone users via SMS, a tactic known as “smishing.” iPhone users, in particular, are at risk as hackers exploit a vulnerability in Apple’s iMessage phishing protection to trick users into disabling safety

Are SMS Campaigns the Key to Successful Marketing in Spain?
Marketing & Advertising Are SMS Campaigns the Key to Successful Marketing in Spain?

In the digital age, businesses are constantly seeking effective ways to reach their target audience. In Spain, where mobile phone usage is exceptionally high, SMS campaigns have emerged as a powerful marketing tool. These campaigns offer a direct, intimate, and immediate way to communicate with

In-Game Mobile Ads Impact APAC Gamers: Insights and Strategies
Marketing & Advertising In-Game Mobile Ads Impact APAC Gamers: Insights and Strategies

Recent research by Omnicom Media Group (OMG) Asia Pacific (APAC) has provided valuable insights into the influence of in-game mobile advertisements on gamers in the APAC region. Titled "Unlocking Gamers in Asia Pacific," the study surveyed 12,204 respondents to examine their attitudes towards ads

Why Are Ad-Free Mobile Games the Ultimate Gaming Experience Today?
Marketing & Advertising Why Are Ad-Free Mobile Games the Ultimate Gaming Experience Today?

Mobile gaming has evolved significantly over the years, transitioning from simple, ad-free experiences to complex, ad-heavy ecosystems. A growing number of players are now seeking a return to the uninterrupted, immersive gameplay of the past. These gamers yearn for the days when they could immerse

Is SMS-Based Multi-Factor Authentication Putting Your Data at Risk?
Marketing & Advertising Is SMS-Based Multi-Factor Authentication Putting Your Data at Risk?

Recent developments in cybersecurity have brought to light significant concerns regarding SMS-based multi-factor authentication (MFA) and the vulnerabilities it introduces. The cyber intrusion dubbed "Salt Typhoon," attributed to hackers aligned with the Chinese government, has been described as

Loading

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later