Marketing & Advertising

How Is MTN Revolutionizing Privacy-Centric Digital Advertising in SA?
Marketing & Advertising How Is MTN Revolutionizing Privacy-Centric Digital Advertising in SA?

MTN, Africa's largest mobile network operator, is spearheading a transformation in South Africa's digital advertising ecosystem with the launch of "MTN Ads." This groundbreaking initiative introduces a range of mobile advertising solutions designed to enhance consumer

Can Lookout's New Features Protect Against Smishing and Fraud Texts?
Marketing & Advertising Can Lookout's New Features Protect Against Smishing and Fraud Texts?

Lookout, Inc., a renowned provider of data-centric cloud security solutions, has announced significant enhancements to its Mobile Threat Defense (MTD) solution, Lookout Mobile Endpoint Security. The new features are specifically designed to combat the alarming rise in SMS phishing (smishing) and

McGill Upgrades Emergency Alerts From Voice to SMS for Campus Safety
Marketing & Advertising McGill Upgrades Emergency Alerts From Voice to SMS for Campus Safety

As of September 18, 2024, McGill University will enhance its Emergency Notification System (ENS) by transitioning from voice messages to SMS text messaging. This change aims to deliver urgent and time-sensitive alerts more efficiently to students, faculty, and staff. The shift leverages the

Carleton Mobile App 1.3 Adds New Features and Sports Event Updates
Marketing & Advertising Carleton Mobile App 1.3 Adds New Features and Sports Event Updates

The latest update to the Carleton Mobile App, which brings the version to 1.3, was released on September 3, 2024. This update introduces numerous new features designed to enhance user experience. One of the most notable additions is a push notifications log, allowing users to access past

Odeeo Secures $5M Funding to Expand Non-Intrusive Audio Ads Globally
Marketing & Advertising Odeeo Secures $5M Funding to Expand Non-Intrusive Audio Ads Globally

Odeeo, a leading company in non-intrusive audio advertising for mobile games, has announced the successful completion of a $5 million funding round. With this financial boost, Odeeo aims to enhance its global operations, particularly focusing on expanding its presence in the North American market.

How Do Mobile Notifications Affect Parent Stress During COVID-19?
Marketing & Advertising How Do Mobile Notifications Affect Parent Stress During COVID-19?

The COVID-19 pandemic has dramatically reshaped our daily lives, intensifying the reliance on mobile devices for communication and work. For parents, especially those of young children, this shift has introduced a new dimension of stress due to the constant barrage of mobile notifications. A study

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