Marketing & Advertising

Odeeo Secures $5M Funding to Expand Non-Intrusive Audio Ads Globally
Marketing & Advertising Odeeo Secures $5M Funding to Expand Non-Intrusive Audio Ads Globally

Odeeo, a leading company in non-intrusive audio advertising for mobile games, has announced the successful completion of a $5 million funding round. With this financial boost, Odeeo aims to enhance its global operations, particularly focusing on expanding its presence in the North American market.

How Do Mobile Notifications Affect Parent Stress During COVID-19?
Marketing & Advertising How Do Mobile Notifications Affect Parent Stress During COVID-19?

The COVID-19 pandemic has dramatically reshaped our daily lives, intensifying the reliance on mobile devices for communication and work. For parents, especially those of young children, this shift has introduced a new dimension of stress due to the constant barrage of mobile notifications. A study

Are Mobile Notifications Making Parental Stress Worse During COVID-19?
Marketing & Advertising Are Mobile Notifications Making Parental Stress Worse During COVID-19?

As the world grappled with the first two years of the COVID-19 pandemic, parents found themselves in a whirlwind of responsibilities. From managing remote work to ensuring their children adapted to online learning, parenting during a pandemic was no small feat. Within this already challenging

Are Your Mobile Marketing Strategies Alienating Customers?
Marketing & Advertising Are Your Mobile Marketing Strategies Alienating Customers?

Mobile marketing has become a crucial component of many businesses' overall marketing strategies, but ineffective practices can easily turn customers away rather than attract them. To ensure success, it’s vital to recognize and steer clear of several common pitfalls that often plague mobile

Fixing Mobile Notification Issues: Easy Steps to Resolve the Problem
Marketing & Advertising Fixing Mobile Notification Issues: Easy Steps to Resolve the Problem

Suddenly, you realize that not all mobile notifications are sounding, and you don’t know when someone has messaged you, sent an email, or received other important notifications that you want immediately. This issue can be baffling and is unfortunately more common than you might think. Restarting

India's TRAI to Enforce Stricter Anti-Spam Rules, Major Disruptions Expected
Marketing & Advertising India's TRAI to Enforce Stricter Anti-Spam Rules, Major Disruptions Expected

The Telecom Regulatory Authority of India (TRAI) is set to implement new anti-spam regulations in September 2024 that are anticipated to significantly disrupt mobile services across the country. This initiative is designed to combat the pervasive problems of spam messages and phishing attempts that

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