Big Data & Analytics

Kenya's Telecom Boom: Safaricom Leads, Airtel Gains Ground
Marketing & Advertising Kenya's Telecom Boom: Safaricom Leads, Airtel Gains Ground

In a nation where mobile connectivity has become the backbone of daily life, Kenya's telecommunications sector is experiencing an unprecedented surge, driven by soaring demand for high-speed internet and innovative financial services. The latest report from the Communications Authority of Kenya,

AI Transforms Mobile App Marketing Strategies for 2025
Marketing & Advertising AI Transforms Mobile App Marketing Strategies for 2025

In today's fast-paced digital landscape, the mobile app industry stands as a colossal battleground where millions of applications compete for a sliver of user attention amidst an ever-growing sea of options, making it tougher than ever to stand out. With app stores overflowing and user engagement

What’s the New Android Setting for Easy Data Migration?
Operating Systems What’s the New Android Setting for Easy Data Migration?

Imagine the frustration of setting up a brand-new Android phone, only to discover that critical data, like personal messages, didn’t transfer over correctly—or worse, having to redo the entire process days later because the timing wasn’t right for a full switch. For many users, this scenario is all

Smartphones and Ads: Debunking the Eavesdropping Myth
Devices & Hardware Smartphones and Ads: Debunking the Eavesdropping Myth

In an era where digital devices are constant companions, a lingering suspicion haunts many users: are smartphones secretly listening to private conversations to serve up eerily relevant advertisements? This question has sparked countless debates, fueled by moments when a casual chat about a product

Can AI Craft the Perfect Ecommerce Promo Message?
Marketing & Advertising Can AI Craft the Perfect Ecommerce Promo Message?

In today’s fast-paced digital marketplace, ecommerce businesses are constantly seeking innovative ways to capture consumer attention and drive sales with precision. Imagine a world where every promotional message sent to a shopper feels like it was written just for them, arriving at the exact

Moloco Study Reveals Mobile Ad Growth Beyond Google, Meta
Marketing & Advertising Moloco Study Reveals Mobile Ad Growth Beyond Google, Meta

In an era where mobile apps dominate consumer attention, a groundbreaking study by an AI-driven performance advertising company has uncovered a striking imbalance in the advertising landscape. Despite the overwhelming dominance of two tech giants in capturing mobile ad budgets, the research

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