Mobile Ads

In-Game Mobile Ads Impact APAC Gamers: Insights and Strategies
Marketing & Advertising In-Game Mobile Ads Impact APAC Gamers: Insights and Strategies

Recent research by Omnicom Media Group (OMG) Asia Pacific (APAC) has provided valuable insights into the influence of in-game mobile advertisements on gamers in the APAC region. Titled "Unlocking Gamers in Asia Pacific," the study surveyed 12,204 respondents to examine their attitudes

January 2, 2025
Why Are Ad-Free Mobile Games the Ultimate Gaming Experience Today?
Marketing & Advertising Why Are Ad-Free Mobile Games the Ultimate Gaming Experience Today?

Mobile gaming has evolved significantly over the years, transitioning from simple, ad-free experiences to complex, ad-heavy ecosystems. A growing number of players are now seeking a return to the uninterrupted, immersive gameplay of the past. These gamers yearn for the days when they could immerse

December 27, 2024
How Is MTN Revolutionizing Privacy-Centric Digital Advertising in SA?
Marketing & Advertising How Is MTN Revolutionizing Privacy-Centric Digital Advertising in SA?

MTN, Africa's largest mobile network operator, is spearheading a transformation in South Africa's digital advertising ecosystem with the launch of "MTN Ads." This groundbreaking initiative introduces a range of mobile advertising solutions designed to enhance consumer

October 21, 2024
Odeeo Secures $5M Funding to Expand Non-Intrusive Audio Ads Globally
Marketing & Advertising Odeeo Secures $5M Funding to Expand Non-Intrusive Audio Ads Globally

Odeeo, a leading company in non-intrusive audio advertising for mobile games, has announced the successful completion of a $5 million funding round. With this financial boost, Odeeo aims to enhance its global operations, particularly focusing on expanding its presence in the North American market.

September 9, 2024
Apple Leads with 51% Share of Voice in Mobile Programmatic Ads
Marketing & Advertising Apple Leads with 51% Share of Voice in Mobile Programmatic Ads

Apple has further cemented its leadership in the global mobile device arena, capturing an impressive 51% share of voice (SOV) in programmatic advertising. This statistic is significant because it means that more than half of all mobile advertisements are displayed on Apple devices, showcasing the

August 23, 2024
FashionVerse: Netflix Launches Ultimate Mobile Fashion Styling Experience
Gaming & Entertainment FashionVerse: Netflix Launches Ultimate Mobile Fashion Styling Experience

Fashion enthusiasts and gaming aficionados alike have a new obsession on their hands: "FashionVerse," a latest addition to Netflix's mobile game lineup. This high-fashion styling simulator promises endless creativity, community interaction, and a comprehensive progression system. By

August 20, 2024
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