In an era where data privacy has become a paramount concern for both consumers and advertisers, Utiq's expansion into Southern Europe and the DACH region presents a crucial advancement in privacy-first advertising. This European AdTech firm, renowned for its Telco-powered infrastructure that
Recent research by Omnicom Media Group (OMG) Asia Pacific (APAC) has provided valuable insights into the influence of in-game mobile advertisements on gamers in the APAC region. Titled "Unlocking Gamers in Asia Pacific," the study surveyed 12,204 respondents to examine their attitudes
Mobile gaming has evolved significantly over the years, transitioning from simple, ad-free experiences to complex, ad-heavy ecosystems. A growing number of players are now seeking a return to the uninterrupted, immersive gameplay of the past. These gamers yearn for the days when they could immerse
MTN, Africa's largest mobile network operator, is spearheading a transformation in South Africa's digital advertising ecosystem with the launch of "MTN Ads." This groundbreaking initiative introduces a range of mobile advertising solutions designed to enhance consumer
Odeeo, a leading company in non-intrusive audio advertising for mobile games, has announced the successful completion of a $5 million funding round. With this financial boost, Odeeo aims to enhance its global operations, particularly focusing on expanding its presence in the North American market.
Apple has further cemented its leadership in the global mobile device arena, capturing an impressive 51% share of voice (SOV) in programmatic advertising. This statistic is significant because it means that more than half of all mobile advertisements are displayed on Apple devices, showcasing the
