Mobile Ads

T-Mobile's T Life App Faces Backlash Over Excessive Ads and Battery Drain
Marketing & Advertising T-Mobile's T Life App Faces Backlash Over Excessive Ads and Battery Drain

T-Mobile's newly launched T Life app has quickly become a hot topic among users, but not for the reasons the company might have hoped. Originally part of the beloved T-Mobile Tuesdays rewards program, the T Life app was anticipated to elevate the customer experience by providing enhanced

How Has Facebook's Mobile Ad Surge Boosted Revenue?
Marketing & Advertising How Has Facebook's Mobile Ad Surge Boosted Revenue?

In a remarkable achievement for Facebook Inc., the company's financial results for the first quarter of 2014 have surpassed Wall Street's expectations, mainly driven by a significant surge in mobile advertising revenue. The Growth of Mobile Ad Revenue Surpassing Expectations

Google Play Games Expands to Include Native PC Titles
Gaming & Entertainment Google Play Games Expands to Include Native PC Titles

Google Play Games, once exclusive to Android, is expanding its reach by adding PC games to its catalog. This announcement from the Google for Games Developer Summit signifies a major pivot for the platform, enriching its gaming offering across devices. Early adopters of this expanded library can

Google Search Adds Notification Feed to Mobile Website
Marketing & Advertising Google Search Adds Notification Feed to Mobile Website

Google has unveiled a new functionality for its mobile Search users: a personalized notifications feed. Recognizable by a bell icon positioned next to the user's profile picture, this feature provides a centralized hub for alerts relevant to the individual's interests and online behavior.

How Can New YouTube Features Boost Content Creation?
Marketing & Advertising How Can New YouTube Features Boost Content Creation?

As YouTube continues to evolve, its newest features offer content creators a wealth of tools to enhance their video creation, publication, and interaction processes. Leveraging these advanced capabilities can not only streamline content management but also boost efficiency, potentially leading to

Mobile Gaming Ads: The Next Frontier for Marketers
Marketing & Advertising Mobile Gaming Ads: The Next Frontier for Marketers

Mobile gaming is emerging as a titan in the advertising realm, with the landscape shifting from big moves like Microsoft's acquisition of Activision Blizzard to Sega's purchase of Rovio. These changes make it a prime time for advertisers to harness the platform's power. Advertising

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