Introducing a new mobile plan targeting financially vulnerable individuals in the UK, O2 (Virgin Media) has launched the "O2 Essential Plan." This initiative aims to provide essential mobile services at a reduced rate, ensuring that people on state benefits can stay connected without
Mobile connectivity has evolved from being a luxury to an essential utility, especially in modern society where personal, professional, and academic interactions heavily rely on digital communication. O2's newly launched Essential Plan aims to address this issue by providing an affordable,
T-Mobile’s recent update to their app, now called T-Life, has garnered a lot of attention—and not all of it positive. While the redesign promises new features and improvements, the abrupt removal of the chat support function has left many users frustrated and searching for alternative ways to get he
Mobile devices have revolutionized the way consumers interact with businesses, presenting unique challenges and opportunities for marketers. One compelling phenomenon that sheds light on these consumer behaviors is the "mobile giving gap" – the observed behavioral differences between u
Kenya is experiencing a significant transformation driven by the increasing adoption of smartphones. Recent data from the Communications Authority of Kenya (CA) reveals that consumers are rapidly transitioning from feature phones to smartphones, reflecting broader socio-economic and technological
In Suffolk, England, an increasing number of schools are initiating policies to restrict or even ban smartphone use among students, spurred by mounting concerns over the devices' impacts on mental health, academic performance, and social interactions. The effort has been significantly fueled
