Mobile marketing has become a crucial component of many businesses' overall marketing strategies, but ineffective practices can easily turn customers away rather than attract them. To ensure success, it’s vital to recognize and steer clear of several common pitfalls that often plague mobile
Suddenly, you realize that not all mobile notifications are sounding, and you don’t know when someone has messaged you, sent an email, or received other important notifications that you want immediately. This issue can be baffling and is unfortunately more common than you might think. Restarting
The Telecom Regulatory Authority of India (TRAI) is set to implement new anti-spam regulations in September 2024 that are anticipated to significantly disrupt mobile services across the country. This initiative is designed to combat the pervasive problems of spam messages and phishing attempts that
Suddenly, you realize that not all your mobile notifications sound, and you don't know when someone writes to you, when you receive an email, or when other important alerts come in. This can be a significant problem and is unfortunately more frequent than you might imagine. While a simple reboot of
Beginning September 1, 2024, the Telecom Regulatory Authority of India (TRAI) will initiate new anti-spam measures that are set to significantly impact mobile users across the nation. These measures, although controversial, aim to tackle the pervasive issue of spam and phishing messages, which have
Apple has further cemented its leadership in the global mobile device arena, capturing an impressive 51% share of voice (SOV) in programmatic advertising. This statistic is significant because it means that more than half of all mobile advertisements are displayed on Apple devices, showcasing the
