AR & VR

The Global Augmented Reality (AR) and Virtual Reality (VR) display market is poised for extraordinary growth, with the market size expected to balloon from USD 2.7 billion in 2023 to approximately USD 26.4 billion by 2033, driven by technological advancements and increased adoption across various

The AR and VR market, once a beacon of technological innovation, has encountered unexpected turbulence in 2024. A significant decline in the global shipment of these devices raised concerns among industry watchers and stakeholders. Despite the gloomy forecasts, experts predict a strong rebound in

In an exciting development for iPhone users, WhatsApp has begun testing augmented reality (AR) filters and call effects for its iOS beta app, a feature introduced earlier for Android users. The new feature aims to enhance the user experience by adding more personalization options and interactivity

XR technologies are evolving rapidly, transforming the enterprise landscape with innovative solutions that enhance training, productivity, and operational efficiency. Sara Johnston, COO of Motive.io, sheds light on the key trends and developments in scaling XR applications for the workplace. This

Microsoft’s ambitious plan to launch a mobile game store for Xbox has been a notable topic in the tech and gaming circles. Initially targeted for a July release, the project has seen delays but is now entering its official testing phase, as reported by The Verge. This venture aims to allow gamers t

The world of virtual reality (VR) is constantly evolving, and the shift from a dedicated Netflix VR app to browser-based streaming on the Meta Quest platform is a prime example. This transition reflects broader trends in technology and media consumption, bringing both enhancements and challenges