AR & VR

NBC Taps Ross Video for 2026 Olympics AR/VR Tech
Gaming & Entertainment NBC Taps Ross Video for 2026 Olympics AR/VR Tech

As athletes carve down the snow-covered slopes of Milan and Cortina, millions of viewers across the United States are witnessing the action not just as spectators, but as participants in a digitally enhanced spectacle. The evolution of sports broadcasting has transformed the simple television feed

NHS Invests £210M in High-Tech Medical Training
Gaming & Entertainment NHS Invests £210M in High-Tech Medical Training

A landmark procurement initiative valued at an estimated £210 million is set to revolutionize medical training across England and Wales by centralizing access to cutting-edge simulation devices and immersive technologies. The NHS Supply Chain has announced the development of a new national

XREAL Glasses Get Real-Time 2D-to-3D Upgrade
Gaming & Entertainment XREAL Glasses Get Real-Time 2D-to-3D Upgrade

The persistent challenge of limited native 3D content has long been a significant barrier to the mainstream adoption of augmented reality, but a groundbreaking software update from XREAL is set to fundamentally change that dynamic. The company has officially rolled out its "Real 3D" feature for the

Analyst Sparks AR Industry Pivot to Software
Gaming & Entertainment Analyst Sparks AR Industry Pivot to Software

The Augmented Reality industry, long driven by the pursuit of revolutionary hardware, is now grappling with a fundamental re-evaluation of its core investment thesis, triggered by a potent observation from a leading market analyst. A growing sentiment among investors suggests that the next chapter

CBS Atlanta Launches Newscast From AR/VR Studio
Gaming & Entertainment CBS Atlanta Launches Newscast From AR/VR Studio

The traditional news set, with its familiar anchor desk and static backdrops, is rapidly giving way to dynamic, digitally rendered environments that are redefining how stories are told and consumed by audiences. In a significant leap forward for broadcast journalism, CBS Atlanta has officially

How Are AR and VR Transforming Healthcare?
Gaming & Entertainment How Are AR and VR Transforming Healthcare?

The landscape of modern medicine is being fundamentally reshaped by technologies that extend human perception beyond its natural limits, with augmented reality (AR) and virtual reality (VR) leading this charge. Once relegated to the realms of science fiction and entertainment, these immersive

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