AR & VR

In a groundbreaking move, Google has joined forces with Samsung and Qualcomm to unveil Android XR, a new platform designed to amplify the potential of extended reality (XR) through advanced headsets and innovative glasses. Drawing upon the technological infrastructure that made Android a household

In a world increasingly driven by technological shifts, the Augmented Reality (AR) and Virtual Reality (VR) market in the United States is poised for significant expansion. Fueled by rapid advancements in technology and a burgeoning consumer base eager for immersive experiences, the environment is

Smart glasses, once a futuristic concept, are now becoming mainstream thanks to significant technological advancements. While Meta's Orion glasses hint at an ambitious future, their final form is expected only towards the end of the decade. In contrast, XREAL has positioned itself ahead by

Samsung is gearing up for a significant foray into the Extended Reality (XR) market with its rumored XR glasses, expected to be teased at the Galaxy S25 launch event in January 2025. According to a report by South Korea's Yonhap, these glasses will be introduced through a video or image rather

Canon, known for its expertise in optics and imaging, has recently taken a significant step into the augmented reality and virtual reality market with its new patent application US20230099286A1. This patent outlines the design and functionality of lightweight and compact VR/AR glasses, positioning

Smartphone-based augmented reality (AR) applications have revolutionized how we interact with our surroundings, overlaying digital elements onto the real world through a phone's camera. Despite their popularity in various fields such as gaming, navigation, and interior design, these