Messaging

The Enduring Popularity of SMS Texting in the US Amid Global Decline
Marketing & Advertising The Enduring Popularity of SMS Texting in the US Amid Global Decline

SMS (Short Message Service) texting has been a staple of mobile communication since its inception in the early 1990s. Despite the advent of more advanced messaging technologies like RCS (Rich Communication Services), SMS continues to hold a significant place in the United States, even as its usage

Text-Messaging Program Helps Parents Promote Healthy Infant Growth
Mobile Services Text-Messaging Program Helps Parents Promote Healthy Infant Growth

A comprehensive text-messaging program designed to assist parents in maintaining a healthy weight for infants has shown promising results. By sending regular and informative messages, this program provides parents with helpful guidance on infant nutrition, exercise, and general health. Early

Can iOS 18.2 Boost iPhone Privacy with Default Encrypted Calling Apps?
Operating Systems Can iOS 18.2 Boost iPhone Privacy with Default Encrypted Calling Apps?

Apple's impending iOS 18.2 update is set to bring significant changes to iPhone users, particularly with the introduction of an option to set default apps for calling and messaging. This feature, expected to be available in early December 2023, represents a notable shift in Apple's long-standing

Exploring Genmoji and Image Playground: New iOS 18.2 Features Unveiled
Operating Systems Exploring Genmoji and Image Playground: New iOS 18.2 Features Unveiled

The second wave of Apple Intelligence features will be arriving later this year in iOS 18.2, and with the first developer betas now available, early adopters can start exploring. While iOS 18.1 introduced primarily text-based AI tools, iOS 18.2 betas bring visually creative elements like Image

How Is Digitalization Driving the Growth of India's A2P SMS Market?
Mobile Services How Is Digitalization Driving the Growth of India's A2P SMS Market?

The Application-to-Person (A2P) SMS market in India is booming, largely driven by the rapid digitalization sweeping across the country. From banking to healthcare, numerous sectors are leveraging A2P SMS to enhance communication with their customer base. This article delves into how digitalization

Is SMS Losing Its Edge to RCS and OTT in Mobile Messaging?
Marketing & Advertising Is SMS Losing Its Edge to RCS and OTT in Mobile Messaging?

As the global mobile messaging market evolves rapidly, the long-standing dominance of SMS faces significant threats from newer technologies such as Rich Communication Services (RCS) and Over-The-Top (OTT) messaging platforms. According to a study by Juniper Research, SMS's market share by value is

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