Editorial

How Brands Should Rethink Messaging Journeys in 2025
Editorial How Brands Should Rethink Messaging Journeys in 2025

Push notifications don’t close deals – relationships do. And the people who champion your solution inside the buying committee aren’t sitting at a desktop waiting for your next email blast; they’re swiping through feeds and texts between meetings. If your messages don’t answer the same question

Is Fingerprint Security Safe? Exploring the Risks and Alternatives
Editorial Is Fingerprint Security Safe? Exploring the Risks and Alternatives

Digital protective measures are crucial for managing sensitive data across countless devices. But is all mobile security actually secure? Reliance on fingerprint verification as a primary authentication method raises questions about safety and long-term viability. For B2B professionals with roles

How to Protect Against Biometric Hacks in Mobile Banking
Editorial How to Protect Against Biometric Hacks in Mobile Banking

Online or mobile banking activities have become increasingly popular over the years. Approximately 77% of American consumers prefer to manage their finances through mobile accounts or a computer, making the majority susceptible to cyberattacks. As the adoption rate of internet transactions

Why Enterprises Can’t Trust Their Own Apps
Editorial Why Enterprises Can’t Trust Their Own Apps

A shift is happening in enterprise tech: mobile is becoming the primary interface and the primary point of failure. As mobile traffic surpasses desktop across industries, enterprise leaders are waking up to a hard truth: the cloud-native era did not prepare them for mobile trust. Despite billions

Is That a Work Call or TikTok?
Editorial Is That a Work Call or TikTok?

Let’s start with the good news. Mobile technology has undoubtedly transformed the way modern teams work in many ways—and when used well, it does so brilliantly. It enabled flexible schedules, faster decision‑making, and on‑the‑go access to enterprise systems. In other words, for today’s B2B

Data-Driven Decision-Making: The Power of Mobile App Analytics
Editorial Data-Driven Decision-Making: The Power of Mobile App Analytics

By the end of 2025, around 5.81 billion people —about 70.7% of the global population—will be using mobile phones, and worldwide smartphone shipments will hit 1.26 billion units, a 2.3% increase from the previous year. It’s clear that people want to feel connected to each other and the world.

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